During NYFW Marc Jacobs fragrances found an innovative and fun way to celebrate Daisy, a longtime favorite scent. They created a pop up tweet shop in Soho filled with fun surprises: a nail art bar, a photo booth, artwork from Langley Fox Hemingway, a DJ, refreshments and more. And the best part? All you had to do was instagram or tweet a fun picture to walk away with a purchase – no benjamins involved. Every so often a favorite image or post would be chosen and that lucky person got to pick out a Marc Jacobs handbag. As an influencer attending I got to pick a lucky winner out myself, which was such a thrill. Here are some shots from our visit.